Porsche’s First Model With an Impact Bumper – 1974 Porsche 2.7 Carrera

I could not believe my eyes! Only a few weeks before I drove it, I had not even known this 911 existed. It all started when I visited a collector, who showed me fantastic pictures of the car in question while she was visiting like-minded enthusiasts in Johannesburg, South Africa.


My initial thought was one of disdain – how could someone paint their 911 pink? However, it was explained to me that this was the car’s original colour, a small trinket that’s part of a very interesting history. A few phone calls later and an appointment was made with the owner. It turned out to be one of the most interesting 911 stories I have ever come across. “I was always a Ferrari fanatic. I really, really wanted a 246 Dino GTS,” explained our owner.

After he graduated from university in South Africa, he and a friend went to London by boat. After arriving in London, they visited the Ferrari importer, but there was no Dino in sight. Later, he asked the importer to try and source a secondhand Dino, but still no success. Soon after, Ferrari phoned him and invited him to drive the new 308. “I didn’t like it,” he said. Subsequently, he had driven all of the other mid-engined Italian supercars: the Lamborghini Urraco, Maserati Merak and De Tomaso Pantera. “I didn’t like any of them, and then a friend said I should try a Porsche. I told him that I was not really a Porsche fan. Eventually my friend convinced me to simply test drive one. It was a bright green 2.7 Carrera which had been featured in several UK publications at the time – and we could not believe a car could go like that!” He continued, “I couldn’t quite af ord it, but Porsche eventually came back to me saying they had found a car for me, and it cost only slightly more than I was prepared to pay for it.”

At the time, the owner was so glad that he had fi nally procured his hands on a 2.7 Carrera that he assumed the colour would be white, similar to the 911S he had been interested in a short while before, and so the Carrera deal was done. After a phone call to the sales person, the owner was even more excited: “I was told that the car was on its way, and that it was actually in a ‘special colour’ called magenta. As a youngster I didn’t know what colour magenta was, so I asked the salesman. There was silence on the other side of the line… and then he said: ‘It’s a sort of pink!’” Not convinced about the standout hue, Porsche eventually made a deal that when our owner left the UK, he could drive the car to Germany, where they would strip and re-spray the car in his chosen colour for a reasonable price.


He was also informed that it was used for the 1974 Earl’s Court Motor Show and for another show in Manchester shortly before delivery of the vehicle was taken. “I eventually grew to like it, and it became a really fun car to drive,” he said. As market prices of these early cars have proved, it is these quirky elements such as colour, which prove to add to the car’s value today. With the start of the impact bumper series, which started production in the third quarter of 1973, it signalled a few signifi cant changes for the 911. New bumpers were implemented, owing to USA regulations, but, more importantly, all engine sizes were now 2.7-litres owing to the larger 90mm bore cylinders. Instead of the previous T, E and S models, the range now consisted of the 911 (150bhp at 5,700rpm), 911S (175bhp at 5,800rpm), and the top of the range Carrera (210bhp at 6,300rpm). The 2.7-litre Carrera engine (Type 911/83) actually remained in production for two years, almost without any change, until the end of 1975.

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