The Chinese Take Exclusiveness For The BMW 1 Series Saloon

BMW is making an attempt to tap into the fastest-growing sector in the Chinese car market with the launch of the new BMW 1 Series Saloon (below).


Taking significant influence from the existing 1 Series hatch, the new four-door 1 Series will be built and sold exclusively in the Far Eastern country.


China notoriously favours saloons, while UK buyers tend to prefer hatches. The newcomer will sit alongside the BMW X1 in the range, providing more entry-level models for Chinese buyers.



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