Despite dominating the market niche for hand-built luxury cars, Packard could not survive the Great Depression on those alone. In 1933 the decision was taken to launch a mass-market model and – although quickly derided as a ‘Junior Packard’ by disgruntled owners of prestigious Packard Twelves and Eights – the One Twenty proved to be … [Read more…]
The 1930s-constrained by The Great Depression – were a testing time for American car companies and several smaller players went to the wall. One of the keenest contest was in the luxury car-market, where Cadillac and Packard were both chasing top dollar from elite car buyers who had managed to retain serious purchasing power.
Morris Garages were the car dealers in Oxford who customized existing cars, then began producing their own vehicles in the mid-1920s. This led to the establishment of the MG company in 1928 after successive moves to larger premises, culminating in the takeover of an old leather factory at Abingdon where MG remained until production controversially … [Read more…]