A huge swathe of American automotive history is covered by the “President” name for this (in various incarnations) was the premier model manufactured by the Studebaker Corporation of South Beach, Indiana from 1927 until 1942. It had such resonance that the name was revived in 1950’s. But the only true classics are the “Eights” produced … [Read more…]
Despite dominating the market niche for hand-built luxury cars, Packard could not survive the Great Depression on those alone. In 1933 the decision was taken to launch a mass-market model and – although quickly derided as a ‘Junior Packard’ by disgruntled owners of prestigious Packard Twelves and Eights – the One Twenty proved to be … [Read more…]
The 1930s-constrained by The Great Depression – were a testing time for American car companies and several smaller players went to the wall. One of the keenest contest was in the luxury car-market, where Cadillac and Packard were both chasing top dollar from elite car buyers who had managed to retain serious purchasing power.