Studebaker President Eight – 1928

Studebaker President Eight - 1928

A huge swathe of American automotive history is covered by the “President” name for this (in various incarnations) was the premier model manufactured by the Studebaker Corporation of South Beach, Indiana from 1927 until 1942. It had such resonance that the name was revived in 1950’s. But the only true classics are the “Eights” produced … [Read more…]

SS Jaguar 100 – 1935

ss-jaguar-100-1935

After cutting his engineering teeth on motorcycle sidecars and customized Austin Sevens, William Lyons moved on to his true life’s work – the design and manufacture of Jaguar cars. But first the Swallow Sidecar company built a few SS cars, registering the SS Cars name in 1934.

Ruxton – 1930

ruxton-1930

Like a shooting star that flashed across the firmament and was gone, the extraordinary Ruxton was around for just four months, being constructed by the appropriately named Moon Motors for the New Era Motors Company. The Ruxton was truly revolutionary.

Rolls-Royce Phantom III – 1936

rolls-royce-phantom-III-1936

After cheerfully sticking with the Silver Ghost for nearly two decades, Rolls-Royce started introducing new models on a regular basis in the 1920s and 1930s, splitting the enlarged range into two lines – standard and premium cars.

Rolls-Royce Silver Ghost – 1907

rolls-royce-silver-ghost-1907

Ford wasn’t the only company that clung to a model that served the company well, and – whilst it couldn’t be further away on the automotive spectrum – the signature Rolls-Royce Silver Ghost was contemporaneous with Ford’s famous Model T.

Packard One Twenty – 1935

packard-one-twenty-1935

Despite dominating the market niche for hand-built luxury cars, Packard could not survive the Great Depression on those alone. In 1933 the decision was taken to launch a mass-market model and – although quickly derided as a ‘Junior Packard’ by disgruntled owners of prestigious Packard Twelves and Eights – the One Twenty proved to be … [Read more…]

The Packard Twelve – 1932

the-packard-twelve-1932

The 1930s-constrained by The Great Depression – were a testing time for American car companies and several smaller players went to the wall. One of the keenest contest was in the luxury car-market, where Cadillac and Packard were both chasing top dollar from elite car buyers who had managed to retain serious purchasing power.