The third generation of the Mercedes-AMG E63 is expected to be the most successful in the UK yet, according to AMG boss Tobias Moers.
Launched at the LA motor show, the brand’s performance saloon is the most suited yet to the UK market, Moers explained. He said: “It’s going to be more important [than before because] it’s a four- wheel drive in right-hand drive. That’s the first time we’ve had a performance car available for the UK with a four-wheel drive system. So it’s my expectation that sales will rise.”
Despite the introduction of a slightly milder Mercedes-AMG E43 in April, Moers said the traditional performance cars, such as the E63, are “very, very strong”. He acknowledged that the volume of 43s was increasing but the 63s were still dominating.
The new E63 is the fastest-accelerating model yet produced by Mercedes’ burgeoning performance car division, with an official 0-62mph time of 3.4sec in range-topping S4Matic+ guise. It is also the most powerful series-production four-door model from AMG to date.
Fitted with AMG’s twin-turbo 4.0-litre V8 engine, it will be sold in two distinct versions. In standard E634Matic+, it has 563bhp and 552lb ft of torque. However, the most popular model is expected to be the range-topping E63 S4Matic+, which has extra turbo boost pressure and other power-enhancing tweaks, allowing it to deliver 603bhp and 626lb ft.
The car also introduces a Drift mode so owners “can have fun with the car on a race track”, said Moers. It prompts the four-wheel drive system to deliver drive exclusively to the rear wheels, remaining engaged until the driver deactivates it. Moers confirmed this set-up would be carried over to other AMG models, but he declined to say which of them would get it next.
AMG is growing rapidly. With 40% growth from 2014 to 2015, around 68,000 cars were sold last year. Moers expects at least the same increase this year, which would result in sales of more than 95,000 units.
He said the next major development phase for AMG was electrification and hybrids, and its upcoming hypercar would be “the car that opens the door into the future [of that]”.