Volkswagen’s long-mooted new electric car, seen here in a series of sketches, will make its debut at the Paris motor show this week, marking the firm’s fightback after 12 months of Dieselgate fallout. Described by VW EV boss Christian Senger as a “car of the future” and a “mobility device in a connected eco system”, the Golf-sized five-seater will be online and connected 24 hours a day and offer a range of 250 miles. VW also claims it will give best-in-class interior space thanks to a new ’skateboard’ chassis, known as MEB, with batteries slotted between the front and rear axles inside a flat, sandwich floor.
The EV, as yet unnamed, will signal a new era for VW as the company unveils a new brand strategy at the show. A ’Think New’ tag line will be linked to the car maker’s strategic shift towards E Vs and matched to imagery of the Beetle. Mk1 Golf and the new electric hatchback. Sales and marketing boss Jurgen Stackmann said: “VW has always been innovating and changing. The change from Beetle to Golf was significant. Now we are changing to electric vehicles. That’s just as significant.”