Mercedes has no plans to make Maybach its own “pure brand” again, despite recent speculation after the launch of the Vision 6 concept earlier this year.
Global sales boss Matthias Luhrs said: “There are currently no plans to have a pure Maybach brand and there is no need.” He pointed out that more than 15,000 S-Class Maybachs have been sold since its launch, half of them in China.
“It shows we’ve found the sweet spot,” Luhrs said.
However, he did admit that Mercedes is considering a number of different options for Maybach, including an SUV. If Mercedes is to continue its strategy of building on existing models, this would most likely be based on the GLS.
“A Maybach SUV is definitely one of lots of options, but we have no decision yet,” he said.
Asked how the Vision 6 concept fitted into a strategy focused on existing Mercedes models, Luhrs said it showed future possibilities, “especially when it comes to the interior ”. The Vision 6’s red paint colour has also been used on the new S650 Cabriolet, revealed at the L A motor show.
Luhrs said there are no current plans to incorporate Mercedes’ upcoming electric EQ brand with Maybach, although he did say “it might bean option for the next generation”.