Having a Talk with Wolfgang Dürheimer, President of Bugatti Automobiles

There must be tremedous pressure in creating a Bugatti. What moved you to accept this challenge?

As an engineer and a leader I simply could not decline this opportunity.

Working for this brand is a great honour and a great responsibility. This brand has such a longstanding tradition and has managed to establish itself with the Veyron as the absolute pinnacle of the automotive world when it comes to performance, speed, exclusivity and luxury.

Continuing this success story with the new Chiron was a project I wanted to be part of and I am pleased to see that we have succeeded. lt is part of human nature to cross boundaries and set new records — to run 100 metres faster than ever before, to fly even farther into space, and to enter new realms.


This striving is also our driving force at Bugatti. We wanted to push the boundaries in the automotive world even further to demonstrate how fist you can go in a street-legal car. The Chiron is the result of our efforts to make the best even better.

A Bugatti reflects a very specific sensibility of taste. What is the tribe of Bugatti owners like? What makes them different?

Our customers form a very exclusive group of automobile collectors who are searching for the very best With the Veyron, they own the best production super sports car of the past 10 years. This is why their expectations for our next step, the Chiron, were so high. Customers’ reactions show thar Bugatti has hit the mark. We have already sold more than 40 percent of the total production run of 500 cars, which is great. A Bugatti is the crown of their car collection.

Technology is changing the car Industry ever more rapidly. How will a Bugatti be different 20 years from now?

Regardless of which technology will be dominating the car industry in 20 years, a Bugatti always be an iconic car that represents outstanding performance and power combined with timeless, beautiful design and ultra luxury.

How would you like your tenure at Bugatti to be remembered?


Wolfgang Durheimer and his team

We proved thar we were able to exceed what we had achieved with the Veyron — namely, building the world’s next most powerful, fastest, most exclusive, and luxurious production super sports car and underpinning Bugatti’s unique position in the car world. I am grateful and proud to be part of a team of outstanding and highly motivated personalities fighting to make their dream come true with extreme passion and dedication.



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