Ford has revealed it will introduce more rugged-looking ‘Active’ versions of its cars. Joseph Bakaj, vice president for product development at Ford of Europe, confirmed the news after the unveiling of the Fiesta Active, due to arrive in 2017.
The Active edition appeared as one of four ‘styles’ of the new Fiesta at the car’s debut in Cologne, alongside ST-Line, Titanium and Vignale. Active brings raised ride height and extra body cladding, giving the car the look of an SUV without any real prospect of additional off-road ability.
Ford’s European boss Jim Farley said he does not expect the Fiesta Active to impact sales of the firm’s Nissan Juke rival, the EcoSport, explaining. “I don’t envisage there being any real crossover between Fiesta Active customers and EcoSport buyers.”