Crash and Learn – Ford’s New SYNC Emergency Call

Can Lifesaving Tech Know Too Much?

You could see Big Brother at the scene of your next accident. The 2015 Mustang will the first vehide to include Fords new in-car crash technology.

Originally offered in 2008 as part of the automaker’s SYNC system, 911 Assist was the first OEM safety feature to communicate a wrecked vehicles GPS coordinates directly to an emergency dispatcher. Now, with the help of your smartphone, the system can share more than just location. “We found that by using an opt-in smartphone, the system can share more than just location. “We found that by using an opt-m smartphone pairing, we can deliver a unrversal voice-mail packet with a number of parameters helpful to first responders,” explains David Hatton, global product leader at Ford Connected Services.

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That means if you’re in an accident, the system can transmit data such as rate of declaration before impact, type of crash (front, rear, rollover) and number of occupants. Privacy advocates, calling the system too invasive, question how much driver data Ford has access to and what it does with it.

Hatton stresses that the feature is 100 percent voluntary and doesn’t send incriminating information. “You can even choose to cancel a transmission before it’s sent to 911”, he says, in case you would rather tell your own version of what happened.

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