The Avanti was a big deal for Studebaker and the first all-new body style since 1953. The last car design of the legendary Raymond Loewy, it rode on a shortened Lark chassis with a stock Studey 289cid V8. The Avanti’s striking simplicity of shape was just one of Loewy’s celebrated confections.
The Studebaker Starlight and Starliner coupes of 1953 were among America’s most beautiful cars. Low on the ground, sleek and fast, they were designed by Raymond Loewy, a hero of contemporary US auto engineering. Three years later and still guided by Loewy’s ideas, including the fabulous 1955 Studebaker President Speedster, they became the basis of Studebaker’s last great production series.
If one car finally restored Studebaker s fortunes after the disastrous bankruptcy of 1933 it was the sensational Champion, introduced just as one decade was coming to its end and providing solid foundations for the next.
Necessity is the mother of invention, and Studebaker was in need of inspiration after the financial collapse of 1933. The extraordinary Land Cruiser resulted, causing a sensation at the 1934 New York Auto Show.
A huge swathe of American automotive history is covered by the “President” name for this (in various incarnations) was the premier model manufactured by the Studebaker Corporation of South Beach, Indiana from 1927 until 1942. It had such resonance that the name was revived in 1950’s. But the only true classics are the “Eights” produced between 1929 and 1933.