DeSoto Custom

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The DeSoto of 1950 had a glittery glamour that cheered up postwar America. Hailed as “cars built for owner satisfaction,” they were practical, boxy, and tough. DeSoto was a longtime taxi builder that, in the steel-starved years of 1946–48, managed to turn out 11,600 cabs, most of which plied the streets of New York. Despite more chrome upfront than any other Chrysler product, DeSotos still labored on with an L-head six-pot 250cid mill.

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